Monday, December 6, 2010

What are people thinking?

Today I saw a mascara commercial.

Another one.

I realized, as I was watching this mascara commercial, that there are several categories of commercials. The ones we see most, though, are car commercials, insurance commercials, hair product commercials, and mascara commercials.

I get the first three. Cars are important, insurance is important, and hair is an integral part of the images of many people.

But mascara?

I have never met a person who actually bought mascara based on anything other than price.

But still, there are commercials. All the time.

These commercials are all about increasing the volume and length and curl of your eyelashes without any of the awful clumping.

Because, of course, if you have lots of long eyelashes you'll be noticed. You'll be much sexier. So sexy, in fact, that you should focus on your eyelashes. Don't worry about anything else if you've got great mascara.

Some of these commercials even boast that their mascara makes your eyelashes look like fake eyelashes without all the fuss of actual fake eyelashes (really). What on earth?

This has gone too far.

Can we all just please agree that regular eyelashes are fine?

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